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Harriet Ruscoe

Copenhagen Fall 2024: Exploring the Latest Colour & Print Trends




My favourite fashion week has come around again, and as usual it did not disappoint on the colour and print front. Copenhagen street style is a catwalk in itself, and we often see mini trends develop here before seeing the runway shows. Below are some colour and print standouts from both the street and the catwalk, that I will be using to inspire new print designs and colour palettes for coming collections.




Monochromatic yellows were a big hit with the street style gangs, seen in suiting and outerwear pieces. Whilst the catwalk used the yellow tones in a textured way, with printed velvet and embroidered cords at Rolf Ekroth and over sized checks in wool and knit textiles at Henrik Vibskov.



Successfully mixing prints wins big styling points in my books. Mismatching colours and scales in a way that just works is Copenhagen dressing at its best. This works with checks too. Seen in both street style looks and on the catwalk, Henrik Vibskov mixes traditional grey checks with unconventional scales, styles and colourways. Whilst Caro Editions worked with oversized checks with pops of colour.



A trend that carried through from last year. Copenhagen fashion week always does well with earthy tones. Mixing the perfect shades of browns and greens, with sky blue highlights and blush pink touches. Prints are abstract, painterly or oversized, giving pieces an organic yet modern feel.



Blue and brown should always been seen with a pop of orange in between. A favourite colour palette of mine and one that proved popular in street styles. Rich browns and golds contrasting with pale blues and pops of orange. We see a similar colour palette working across abstracts by Henrik Vibskov and non-prints by Helmstedt on the catwalks.



Denim on denim is here to stay, but make sure you add a print or patchwork for extra Copenhagen style points. From stripes at Baum und Pferdgarten and patchworking at Helmstedt to Cyanotype and oversized prints in street style looks.



A handful of prints that stood out for me...Stine Goya will always win this category with beautifully created hand painted florals and oversized painterly artworks. Busy florals at Rolf Ekroth and Soulland, a style that feels relatable and works well across fashion and accessory products. Street style gave us this quilted gem (boasting some fab hair roses too).



Finally, the continuing love for red! Seen on many a street styler across instagram. Copenhagen of course does this colour trend best (in my opinion), out with the safe red socks and in with the oversized red florals, multiple red hair bows and fun red conversational prints.



If you are a brand interested in commissioning any prints inspired by mood boards shared on my blog or would like to work together on building your own design concept, I would love to hear from you. You can get in touch via email: harrietruscoe@gmail.com

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